Video image placeholder
Heads Under™  © 18-26 SYD

SYD

AU :

Heads Under™ is an independent design practice based in Sydney, Australia. Focused on digital design and delivering successful outcomes through a high-end client service experience.

[ 1 ] The studio
We design and build digital stuff - with a particular interest on purposeful websites. We experiment and break a few rules to challenge preconceived ideas and push forward thinking.

Our work ethic is designed by being true to what we are and what we believe in. We believe in the power of simplicity and subtraction, in communicating clearly with less jargon. We like to keep it simple, and interesting - beautiful, useful and functional.
We create solutions to real problems and design meaningful experiences with emotion and reason. Every step of the process, from beginning to end is carefully crafted with dedication.

Respectful, human connections sit at the core of our practice. We like to work with nice people, and take pride in delivering high-end client service that truly values our clients’ ambitions and goals. And, ultimately, delivering work that succeeds.
[ 2 ] Recognition
Proudly recognised with a few awards and mentions of our work at:
Awwwards
6
x
Honorable Mention
CSS Design Awards
7
x
Special Kudos
CSS Design Awards
1
x
Website of the Day
Indigo Design Award
1
x
Gold Winner - Digital
Horizon Interactive Awards
1
x
Gold Winner
Horizon Interactive Awards
1
x
Best in Category
Mindsparkle Mag
2
x
Site of the Day
Behance
1
x
Best of UI/UX
CoDrops
2
x
Inspirational Websites
Conceptseeker
1
x
Featured Website
DesignRush Web Awards
1
x
Best Websites
CommArts
1
x
Featured Webpicks
[ 3 ] Services
Design Research
Strategy
Art direction
User Experience (UX)
User interface (UI)
Website design
Design systems
Webflow development

We’ll transform your online presence and elevate your brand online. We're the creative partner you can trust to bring your vision to life. What's your challenge?

Video image placeholder
Keep exploring,
or hit us up if you want to chat.

We design and build stuff. We experiment and break some rules to challenge preconceived ideas and push forward thinking.

[ 4 ] Process
This is our standard process, which works well for most projects. But we’re flexible, and can adapt the approach to fit your specific needs.
This is how things roll: we follow a defined process to ensure we spend our time focusing on the work that matters. Interested? Let’s chat.
  • 0.1

    Intro Call

    You’ve sent an enquiry, now let’s get to know each other. On this introductory, casual chat, we’ll learn more about your project and explore how we can work together to help you achieve your goals. If we’re a good match, we’ll keep the momentum going.

  • 0.2

    Proposal

    We’ll send over a proposal outlining the scope of work, timing and costs as discussed on the intro call. If you’re happy, we’ll move forward. Easy.

  • 0.3

    Contract

    A bit of bureaucracy just to make sure everything is legal and documented. But we’ll keep it simple and easy to understand, no lawyer’s degree required.

  • 1.1

    Discovery & Strategy

    This is the initial official phase, where we dive deep into your project, understanding in detail its needs, goals, and ambitions. We kick off with a strategy session to gather, from you, the insights we need, identify the problems we’re solving, and map the direction forward.

  • 1.2

    Sitemap & Moodboards

    After the strategy session, we’re ready to start working on the UX. This includes creating a sitemap and wireframes for the website, structuring the content on each page, and defining user flows and actions. At this stage, we also set up moodboards to serve as references for possible design directions.

  • 2.1

    Design Concept

    We start the design phase by exploring visual territories for the website. This is the creative playground where the rules are still being defined - experimenting with typography, colors, grids, and layouts. The proposed concept(s) will then guide how the brand comes to life in the digital space.

  • 2.2

    Full Custom Design

    Once a concept is approved, all pages are created with a unique, custom design that truly elevates the brand or organisation. Details are key in building a visual ecosystem where different components and sections coexist harmoniously. Functionality goes hand in hand with aesthetics, and both are treated with care.

  • 3.1

    Development

    This is where the project truly comes to life. We build the website using Webflow, creating it from scratch based on the approved designs. Interactions are added to refine the user experience, and thorough testing ensures the site runs smoothly on both desktop and mobile devices.

  • 3.2

    Launch & Handover

    Once the website is built, we’ll provide documented instructions along with a training session so you can confidently update and manage your website content. If needed, we also offer maintenance packs to ensure your website is always up to date and performing at its best.

[ 5 ] Main head
Ana profile image
Ana is the main head behind Heads Under™ - founder and creative lead / designer / do-it-all. With over 15 years of experience, she brings deep knowledge and expertise gained from working with a wide range of brands and projects of all sizes. She works closely with a small, trusted group of skilled collaborators to bring ideas to life.
Born in Portugal based in Australia, Sydney.
Follow Ana on Linkedin

Does anyone, really, ever, read testimonials? It’s good to build trust, it seems. If you do read, here are some from dear clients that had a few nice things to say:

“We thank Heads Under for bringing high-level design skills to our revamped website! It was clear early on that you had a strong vision for the website and the more free reign we gave you the better it got. We look forward to continuing to work together.”
Michael Henderson
Founder at  SolarCalculator
“I am beyond happy with our new site. The level of creativity, professionalism, and attention-to-detail shown by Heads Under throughout the process was excellent. The look and navigation of our site exceeds our expectations and will take our brand to a new level. It’s crisp, dynamic, and modern while still being completely user-friendly. I will never go anywhere else for our website needs again!”
Dr. David Capstick (né: Demmer)
Director and Clinical Psychologist at  Q Psychology
“It’s an incredible feeling to find a team that not only understands your creative vision but works alongside you to bring it to life.


Thank you for helping us reimagine how we show up in the world.”
Ashleigh Molnar
Founder and CTO at  InCheq